Bio

Over the span of 15 years, the entire breadth of my career can be boiled down to the following statement:

Design it. Build it. Market it. Sell it. Break it. Rebuild it. And repeat.

Likes: Brand Management, Design Strategy, UX Design, Design Research,
Account Management, Team Building, Supply Chain Management, Crowdfunding Strategy, Outreach and Community Building, Multi-Channel Sales and Business Development.

Dislikes: Being told I can't do something.

Clients: Bank of Canada, Bayer, Beau's, Conair, Cuisinart, eBay Canada, Innobec, Invest Ottawa, Lockheed Martin, Ottawa 2017, Reebok, Rogers, Scotiabank, Sharp, Travelocity, Tweed, United Way, Visa and a whole bunch more.

Experience

Nesta Holding Co
Creative Director, Product
February 2017 – Present

Role: Leading creative strategy in for analog and digital products.

N-Product
Cofounder/Designer
November 2010 – Present

Role: Lead all creative, business and strategic channels

Summary: Over 5 years, I built a lifestyle product startup that has shipped orders to over 15 countries, (which included 5 continents and 1 Kingdom) and had a retail footprint in 45 shops around the world.

Highlights:

  • Creative direction of all product design, which included product nomenclature, design, manufacturing, packaging design and retail programming
  • Market/design research and user testing
  • B2C and B2B expos
  • Retail wholesale and distribution in Belgium, Canada, Japan, Qatar and USA


Rebel (formerly Momentous)
Creative Director
June 2009 – November 2010

Role: Lead creative team; business development

Summary: Lead all creative initiatives for internal portfolio companies as well as external clients in Canada and the US.

Highlights:

  • Lead pitch and concept presentation meetings
  • Lead rebrand of parent company and 4 portfolio companies
  • Recruitment and HR strategy


Thornely Fallis
Art Director
September 2007 – May 2009

Highlights:

  • Lead pitch and concept presentation meetings
  • Business development and proposal writing
  • Art direction of all campaigns
  • Recruitment


(CMHC) Canada Mortgage and Housing Corporation
Content Strategist
December 2005 – December 2007

Highlights:

  • Website rebrand and relaunch
  • UX design
  • Content Strategy


76deisgn
Senior Designer
February 2005 – December 2005

Highlights:

  • Lead pitch and concept presentation meetings
  • Business development and proposal writing
  • UX design for web and interactive modules
  • Print design
  • Logo design
  • Illustration


Freelance
Designer
November 2002 – January 2004

Highlights:

  • Business development
  • UX design for web and interactive modules
  • Print design
  • Logo design
  • Illustration


Filament Communications/Animatics Interactive
Senior Designer
June 2000 – October 2002

Highlights:

  • UX design for web and interactive modules
  • Print design
  • Logo design
  • Illustration