Work

Le loup

Le loup was born out of the heritage of days gone by, when brave, independent and bearded men called des Coureurs de bois navigated this land we call Canada. These men were adventurous and durable. Their lifestyle demanded that their tools were equally rugged and multi-faceted.

This product launched the men's grooming line for N-Product. This creative was used in a successful Kickstarter campaign that surpassed its goal by 230%.

Role: Product Design, Packaging Design, Content Strategy, Market Strategy, Supply Chain Management, Business Development and Retail Channel Management

Art direction: Dominic Coballec & Chris Snow
Video: Chris Snow

Urbanwood City Maps

That secret coffee spot. That place you went to second base. That place you lived in university. That place where he proposed. That place that tugs at your heart. People and places have a special bond. Urbanwood City Maps is art as an expression of civic loyalty.

This product was one of the first to combine laser engraving with artwork (according to Google at the time).

Role: Graphic Design, Product Design, Content Strategy, Market Strategy, Supply Chain Management, Business Development and Retail Channel Management

Video: Matt Wiebe

Deckster

Fashion and technology are rarely bedfellows, but in a rare alignment of the celestial bodies, the Deckster was born. Designed to fit like a well-tailored suit for the Apple iPod nano, each detail was given the same attention as a Savile Row garment. With material selection that range from vegetable-tanned leather and houndstooth wool, the Deckster brought fashion sense to the land on golf shirts and pleated chinos and changed the landscape.

This product wasn't the first in the market but it garnered international press and inspired the larger competitors to follow suit quite rapidly.

Role: Product Design, Packaging Design, Content Strategy, Market Strategy, Supply Chain Management, Business Development and Retail Channel Management

Art direction: Dominic Coballe & Graham Rapsey
Video: Graham Rapsey

Logo Design

Illustration

Pen and ink drawing of hero for "Coureurs de bois" men's grooming line. The composition of this drawing with an amalgam of the various heritages that were present during the era of the "wood-runners".

Digital drawing for Herd Magazine. It was designed to be used to promote the launch of issue #6. The composition used their new rebranded graphic identity as a foundation for a city of creativity, music and life.

Concept: Client had a simple vision, the city needs a new and vibrant centre to promote woodworking and craftsmanship for the new generation. Right in the heart of the city. Both founders have a deep affection and reverence to the history and heritage of the National Capital area, so their identity needed to represent these notions. Stacked and stylized logs harken back to days of log driving and the lumber industry. Mensch is the base typeface, modified, cleaned up and kerned.

Concept: Makerspace North plans to lead the charge in the world of makers, hackers and disruptors and Ottawa is its first outpost in a national strategy. The hive metaphor fits this strategy in two manners: the modular aspect of maker spaces; as well as the sporadic activity and creative collisions of the inhabitants.

Concept: The founders of Hunter's Public House have a long history in the food and beverage industry and for their new venture, they want to take this experience and knowledge to create a place where the entire neighbourhood will feel welcomed. The name of the establishment comes from their first born, but they also wanted the identity to give a subtle nod to their Scottish family crest which included elements of the hunt. The arrow's "fletching" was specifically use to avoid the more aggressive mechanism of hunting such as the arrowhead.