Le loup was born out of the heritage of days gone by, when brave, independent and bearded men called des Coureurs de bois navigated this land we call Canada. These men were adventurous and durable. Their lifestyle demanded that their tools were equally rugged and multi-faceted.
This product launched the men's grooming line for N-Product. This creative was used in a successful Kickstarter campaign that surpassed its goal by 230%.
Role: Product Design, Packaging Design, Content Strategy, Market Strategy, Supply Chain Management, Business Development and Retail Channel Management
Art direction: Dominic Coballec & Chris Snow
Video: Chris Snow